Importance on Website Design

In order to bring visitors and keep them coming back, it is important to have a well designed site. I have been analyzing my website for over a month now and noting in which ways it has been effective. So far Guerrilla Marketers’ Cafe has been excellent attracting authors but not readers. I tried to incorporate certain elements like forums, author interviews, articles, etc. in order to attract them but it hasn’t work. To me the best solution was to create a whole new site for readers.

Concentrating my efforts to develop Guerrilla Marketers’ Cafe solely for authors will be a good choice. In it, I plan to incorporate useful resources, tools and services for authors and book marketing techniques and materials. Whoever becomes a member will have access to the site in which readers will come to view new books, interviews, review and win prizes.

In the next couple of months everything will be different and we will launch a redesigned site and a new site. There is much more in the works of services to be provided to authors in order to help them with their book marketing. I’m looking forward to a very succesful 2007 for all the members of Guerrilla Marketers’ Cafe.

Processing Changes

After much thought and analysis of the situation with the website I decided to split the site.  Since the big taffic comes from authors it will become the power source of information, resources and tools for authors looking to learn to promote their books.  I think that will provide me the freedom to include more things in this site without distracting the focus of it, I like that.   

A whole new site is in the process and two others will provide premium services in the next 6 months or so.  There is so much to do and ways to promote that I would like to provide choices for all the Guerrilla Marketers’ Cafe members in order to help them move along quicker from book  pre-publication to readers. 

I won’t provide much details here about he new site until we get closer to the grand opening, all I can say is that is going to be great and a place were readers would love to visit frequently.  In the meantime we have added about twenty new authors to our site and their books, so if you are looking for some really good books make sure you check our bookshelves.