, my Book Review Store

12 06 2008 caption

One of my dreams is to have my own bookstore but as you can imagine the cost to have a storefront is staggering, something I’m not looking forward to have to pay for. I love to be around writers and book lovers in general. Off and online interaction is very important to me.

I’ve been helping authors for a while and it has been a very good experience. I enjoy looking for ways to get the word out about their works and mine. We are not competing but building up strength as we work together towards the same goal; to reach our audience.

I created my own bookstore online,, and as I promote it and find more authors and readers to visit on a daily basis I feel alive. My goal is that this site becomes the bridge between readers and writers. Most of our services are free so I’m needing not only the authors but my friends to help me promote the site.

Yesterday I received a box full of bookmarks for the site. I’m willing to mail some to anyone who would like to help me promote the site in their own town. You can give the bookmarks away, place them at the library, bookstores, small shops, anywhere where people stop by a counter top and can take one. If you are interested please e-mail me your mailing address and I’ll be glad to send you some.

You can send your address to

If you haven’t already, please visit the site. We have a new Featured Author. Don’t miss it!

Comments: (From another blog)

DOC (… it would be my pleasure! I’ll send you my address… and I hope to someday have MY book in your store! (if you’ll sell photo books) I have one I’m starting for my family for a x-mas present, but I’m liking how it’s coming out. I may just send you one to get your opinion… because coming from you, well, I would really love hearing what you have to say…good or bad, I would! HUGS!

Tuesday September 25, 2007 – 09:00am (EDT)

GG – … It’ll be my pleasure DOC

Tuesday September 25, 2007 – 09:19am (EDT)

i’m on my way… Flavi told you of my book project?

Tuesday September 25, 2007 – 10:52am (EDT)

GG – … Tell me about your book project Kayak.

Tuesday September 25, 2007 – 12:32pm (EDT)

[dele… Oh Wow, I’ll do a write up on this for you for sure and post it this week Clary, I would love to help you promote it.

Also, I know you sent a msg about a “group” and I will get to it as soon as I can, I haven’t forgotten.

Also, have you check out Yahoo! Mash yet? It requires by email invitation, so if you would like to check it out let me know by sending me a msg with your email address. I won’t give your email address away, it is confidential between you and I so no worries.

I look forward to checking out your new site here too but it’ll have to be tomorrow. Tonight I am going to bed super early, I’m already tired.

Congratulations! I am thrilled for you, it’s another exciting journey ahead for you, love it!

Tuesday September 25, 2007 – 03:42pm (PDT)

♥Ana’… visited and it’s nice. I pray that all your heart’s desire will come true soon.
Keep on inspiring others as others inspire you… God bless you richly! 🙂

Wednesday September 26, 2007 – 11:21am (CST)

Sherr… Would love to pass out your bookmarks, always willing to help out a fellow business.
I also always dreamed of a bookstore but have settled so far with a household and decor on-line store with a friend. One day…

Tuesday September 25, 2007 – 11:33pm (EDT)

Doc I am an avid reader and will be very happy to assist you. Walter Mosley is my favorite writer by the way. I will be in touch.

Tuesday September 25, 2007 – 11:44pm (PDT)

Deant… This is a wonderful idea. Your passion for the written word is inspiring.

Wednesday September 26, 2007 – 11:14am (EDT)

Photo… Clary, I have many poems to go through and clean up and decide which one to compile. There are two-hundred plus that are just sitting here on my hard drive. Everyone wants me to compile them into a book. I know nothing about this and what to do, so if I ever get one compiled, I’m thinking along the line of calling it “Beautiful Woman”. It would be very much a pleasure to hand it over to you for your new site Again I know nothing About compiling one to send to you!

Good luck with this…I know you will do well.

Love Ya!

Selling Books by the Thousands

22 09 2007


What comes first, writing or selling your book? To tell you the truth the question is not which to do first but to write a book that people want to read. The key ingredient to write a book and sell thousands of it is to attach the book to a worthy cause.

There are thousands of companies and non-profit organizations all around the country in dying need to raise funds for their advancement. I’m sure you can find a few which you can identify with. You must be passionate about what you write because it will take a lot of work and effort in your part not only as you write the book but on the long road of promoting it. When your initial enthusiasm fades away it is your commitment to impact others with your book what will help you finish your project. A book promotion takes a minimum of two years and ideally you’ll be promoting it even longer.

Writers mistakenly think that they way to sell a lot of books is in bookstores when in reality it is outside, where you go directly to your audience. You must know who your audience is and where to reach it; the way to find out who your audience is by creating a marketing plan for your book. When you have a marketing plan you have a clear road map to deliver the book to the people.

A good way to promote your book and sell thousands is by attaching the book to a company. Companies need books and educational materials on an on-going basis, not only that but they also have built-in budgets for those expenses. All you need to do is find out what they need or are looking for, do a research on the topic and develop a book for them. This is where networking helps. While talking to business and non-profit organization’s owners you can find a need and fill it. When you come up with a book or book idea you can approach the company in order to offer them the book for their organization, ideally the book will be a good product to them to do fundraisings for their cause. They can give the book away to their supporters as an incentive or to create awareness to gain even more support. You can even offer them to sponsor the book and customize the book for their company by including documents, reports or a letter from the chairman, by doing so they will pay you to write and publish the book. When a company sponsors a book a special seal is designed and displayed prominently on the book cover. The better the sales potential of the book the bigger the amount the company will be willing to pay to sponsor it. They are basically paying for exposure, that’s why the marketing plan of your book is so important. It’s what you’ll present to the company in order to negotiate the terms for a sale order or potential sponsorship. Once the company accepts your book and agree upon a percentage of sale profits to go to their company, they will also agree to order and X amount of books when it’s published. Not only that but they will help you promote your book. The reason why they will do so is because your book will help their fundraising and raise awareness about their company’s mission.

In a nutshell here is what you do:
• Make a commitment to find a worthy cause
• Be passionate about it
• Find the right company
• Be persistent and know the market
• Prepare a proposal explaining why your book is perfect for their cause
• Make a deal

About the author:

Clary Lopez is the CEO/Founder of Guerrilla Marketers Café, Free Book Promotion site.
She is an author, moderator and publicist. She is preparing to launch her next book, BookPromo Guerrilla Style. You can contact her at or visit her websites, and her official author site

Writing Life

30 08 2007

The thunder and lightning outside my windows shake me inside. Even though it’s almost daily occurence during the summer time it scares me every time. I’ve been busy revising my book, preparing a site for launching and an ezine is due tomorrow. I feel like I’m going in circles but I must concentrate in order not to miss any detail. It gets harder and harder every time and just to think that I need to get a whole promotion campaign for the new book in a few months. But I won’t think about that right now, first things first. I’m waiting for the galley of my book, then it’s more revision. After that is done I need to send galleys for book reviews and that usually takes 2 months to come back to me, maybe more. In the meantime I can be working in the bookcover design, I’m not sure how long that one will take. Then it will be to the printers to be fulfilled.

In order not to lose the habit of writing I’ve been blogging, writing a short story, reading some poetry and fiction. Reading and writing goes hand in hand. Writing improves when you read a lot and apply certain techniques learned in whatever it is you are reading, it could be poetry, fiction, writing descriptions, etc. Listening to classical music also helps stimulate my mind.

So if you don’t see me around here too much you know why, I’m trying to get everything rolling in the right direction in order to come back here and relax with you for a while. Get your cup of coffee pull up a chair and tell me what you’ve been up to, I would love to know.

Clary Lopez, author
Simplicity -Richness of Life