Selling Books by the Thousands

22 09 2007

reading

What comes first, writing or selling your book? To tell you the truth the question is not which to do first but to write a book that people want to read. The key ingredient to write a book and sell thousands of it is to attach the book to a worthy cause.

There are thousands of companies and non-profit organizations all around the country in dying need to raise funds for their advancement. I’m sure you can find a few which you can identify with. You must be passionate about what you write because it will take a lot of work and effort in your part not only as you write the book but on the long road of promoting it. When your initial enthusiasm fades away it is your commitment to impact others with your book what will help you finish your project. A book promotion takes a minimum of two years and ideally you’ll be promoting it even longer.

Writers mistakenly think that they way to sell a lot of books is in bookstores when in reality it is outside, where you go directly to your audience. You must know who your audience is and where to reach it; the way to find out who your audience is by creating a marketing plan for your book. When you have a marketing plan you have a clear road map to deliver the book to the people.

A good way to promote your book and sell thousands is by attaching the book to a company. Companies need books and educational materials on an on-going basis, not only that but they also have built-in budgets for those expenses. All you need to do is find out what they need or are looking for, do a research on the topic and develop a book for them. This is where networking helps. While talking to business and non-profit organization’s owners you can find a need and fill it. When you come up with a book or book idea you can approach the company in order to offer them the book for their organization, ideally the book will be a good product to them to do fundraisings for their cause. They can give the book away to their supporters as an incentive or to create awareness to gain even more support. You can even offer them to sponsor the book and customize the book for their company by including documents, reports or a letter from the chairman, by doing so they will pay you to write and publish the book. When a company sponsors a book a special seal is designed and displayed prominently on the book cover. The better the sales potential of the book the bigger the amount the company will be willing to pay to sponsor it. They are basically paying for exposure, that’s why the marketing plan of your book is so important. It’s what you’ll present to the company in order to negotiate the terms for a sale order or potential sponsorship. Once the company accepts your book and agree upon a percentage of sale profits to go to their company, they will also agree to order and X amount of books when it’s published. Not only that but they will help you promote your book. The reason why they will do so is because your book will help their fundraising and raise awareness about their company’s mission.

In a nutshell here is what you do:
• Make a commitment to find a worthy cause
• Be passionate about it
• Find the right company
• Be persistent and know the market
• Prepare a proposal explaining why your book is perfect for their cause
• Make a deal

About the author:

Clary Lopez is the CEO/Founder of Guerrilla Marketers Café, Free Book Promotion site.
She is an author, moderator and publicist. She is preparing to launch her next book, BookPromo Guerrilla Style. You can contact her at guerrilla@clarylopez.com or visit her websites http://guerrilla.clarylopez.com, http://bookhomestead.com and her official author site http://clarylopez.com





Empowering or Weakening Women

25 08 2007

girl
Girls and young women today are under a lot of pressure. They struggle between what they think their friends and guys want and what they really want to accomplish in their life and how to get it. Women have fought and defended the freedom they’ve earned in the last decades, but that freedom has come to be more of a burden than of satisfaction in many cases. For one the definition of freedom and equality with me is being distorted and many times work against women and what they really need and want to be happening in their life.

I know the pressures, I was a young girl once full of questions and expectations. Deciding how to relate to others was a difficult task at times. Looks sometimes worked to my advantage but at other times against me. I could both be loved and hated with passion. I had my scare with girl gangs who wanted to beat me up a few times just because the boys they wanted liked me. I didn’t even knew the guys! Anyway, I was rescued by my mom everytime. Since I was in private school they would not open the gates until my mom came inside the school to pick me up in her car. I could see the mad faces of the girls as we drove by, “We’ll get you another time” they would yell. Thank God they never did.

Girls and young women I believe still want the same things we did; be loved, some want to be married and have kids but most of all they want to be appreciated and respected. Women don’t go from guy to guy thinking it’s cool, they hope that their relationship lead to something solid and long term but the way they go about it doesn’t help them get to where they want to be. At the end their reputation is ruined just because they didn’t take the time to say no and stand for what they wanted. To me that’s power! To have the guts to stand up for yourself and what you want and not to settle for anything less. But what happens it’s very different. With every failed relationship the girls take with them less and less of their shattered self-esteem and at the end they even think they don’t deserve any better.

I believe is time to teach our children how valuable they are and how they can expect and get everything they really want and need in life. I discovered and excellent book that speaks about this; Girls Gone Mild by Wendy Shalit. I think the topic is very timely and will help many girls get what they want. You can read and article and hear an interview by NPR with Wendy Shalit which is very enlightening.

I have a fifteen year old daughter and the things I hear her tell me about other moms it’s outrageous. It really bothers me because in many ways these girls and moms are influencing her in ways I really don’t appreciate. I’ve been called overprotective but to me protecting my kids is not a sin is my right. No matter how much they fight me I’ll be there to guide and protect them anyway I can. But back to the moms. How in the world do you justify parents letting kids 14-17 years old be out of the home at 2:30 in the morning. Kids today don’t do much, I can count the parents who involve their kids in sports, at least in this neighborhood, which by the way is upper middle class. It’s easier to get the kids out of their hair and let them do whatever they want with hardly any supervision.

I was amazed to hear that some moms were buying thongs for their daughters as part of their back to school shopping this year. What are they thinking and most of all what are they expecting from such a choice? What message are they giving to their daughters with it? I have a really hard time with this, to me this is adult undergarment choice and not for pre-teen and teen girls. Clothes are getting sexier and more provocative as well. You can be beautiful and get the opposite sex’s attention by wearing clothes that are classy and elegant instead of trendy and trashy. We need to teach girls that the clothes they choose to wear will attract a certain kind of guy and a certain kind of treatment and behaviour as well. Everyone wants to be wanted and loved but not for just a few hours or days, at least I believe that’s what most women want, and if they do they sure are going about it the wrong way. It’s not surprising that young women in their mid and late twenties are still waiting for Mr. Right.

I’m pretty vocal about what I believe and want in my life. I’ve been mistaken for a feminist which I’m not. I choose to enjoy certain priviledges we as women have learned to claim in the world but I know well the unique power a woman has and many times ignores. This is my favorite quote and it has become my motto:

“To be somebody, a woman does not have to be more like a man, but has to be more of a woman.” –Dr. Sally E. Shaywitz

By trying to be as men were are devaluing ourself and been treated just like them. I don’t know you but I don’t want to be one of the guys. I doubt that girls and young women want to be one either. Another excellent book I would like to recomment is Full of Grace, it helps women see themselves as the beautiful, powerful and unique creature God wanted them to be.

I believe parents have a powerful battle in their hands and their daughters’ happiness is at stake. If we don’t teach them how to obtain what they deserve in life and let them go with the flow so that they can fit in because it’s easier, we would become the reapers of their unhappiness. I know that no parent wants that for their girls so I encourage every woman to reflect upon this as they raise their girls. And to the girls and young women, look into these great books and try to look for people who can guide you in the right direction and help you get on the path to happiness instead of destruction. You deserve the best!

by Clary Lopez, author
Simplicity – Richness of Life





What’s Love

14 02 2007

lady

Someone asked the question and everyone has a definition of it. I’ll give you mine:

“Love is a gift of self. A voluntary surrender of my heart to another seeking only their happiness.”

My friend Chatter Box asked on her blog about love and if it can be controlled, I don’t think so. Once you love you have no control of it, there are no conditions and unfortunately make us vulnerable. We are so open to the other than in many cases you can get hurt. But if you are loved in return is the most wonderful feeling, it’s an exchange of emotions that will let us experience Heaven on Earth.

Love begins as a feeling but it’s ultimately a decision, it is the only way to make it last a lifetime. Without that decision it won’t survive the ups and down of life and the many situations we face in our relationships.

Love is sacrifice for the sake of the other. It is not about me, it’s about seeking the other’s happiness and we are happy in return. I believe that’s is why so many relationships fail these days, we are too self centered sometimes. When we take our eyes from us and unto others it is when we are rewarded.

That is why recreational dating worries me so much. Young people today engage in dating for the heck of it, it’s cool to have a boyfriend or a girlfriend. Sometimes they have a good example of what love is in their homes with their parents but many others don’t. By the time they are 19 years old they have had their heart broken quite a few times and with every heart break comes a fence or barrier into their heart. Once those barriers are up it is very hard to bring them down and they deprive themselves of experiencing love the way God intended.

If I could tell the young people what to do in relation to love I would say:

“Have fun and lots of friends. Love your friends and be on the look out for that special person who would want only your happiness and will never hurt you. Dating that person will have a purpose and a goal, not just for the time being but for a lifetime…”

My favorite scripture of all is 1 Corinthians 13

It seems unreal the first time you read it, way before you have fallen in love for the first time. It even sounds ridiculous but then that moment comes and there it is, “love is patient, love is kind, hope all things, believes all things, bear all things…” (this is from my memory)

Care to tell me what Love is to you?

Happy Valentine’s Day!

Copyrighted by Clary Lopez 2007