Selling Books by the Thousands

22 09 2007

reading

What comes first, writing or selling your book? To tell you the truth the question is not which to do first but to write a book that people want to read. The key ingredient to write a book and sell thousands of it is to attach the book to a worthy cause.

There are thousands of companies and non-profit organizations all around the country in dying need to raise funds for their advancement. I’m sure you can find a few which you can identify with. You must be passionate about what you write because it will take a lot of work and effort in your part not only as you write the book but on the long road of promoting it. When your initial enthusiasm fades away it is your commitment to impact others with your book what will help you finish your project. A book promotion takes a minimum of two years and ideally you’ll be promoting it even longer.

Writers mistakenly think that they way to sell a lot of books is in bookstores when in reality it is outside, where you go directly to your audience. You must know who your audience is and where to reach it; the way to find out who your audience is by creating a marketing plan for your book. When you have a marketing plan you have a clear road map to deliver the book to the people.

A good way to promote your book and sell thousands is by attaching the book to a company. Companies need books and educational materials on an on-going basis, not only that but they also have built-in budgets for those expenses. All you need to do is find out what they need or are looking for, do a research on the topic and develop a book for them. This is where networking helps. While talking to business and non-profit organization’s owners you can find a need and fill it. When you come up with a book or book idea you can approach the company in order to offer them the book for their organization, ideally the book will be a good product to them to do fundraisings for their cause. They can give the book away to their supporters as an incentive or to create awareness to gain even more support. You can even offer them to sponsor the book and customize the book for their company by including documents, reports or a letter from the chairman, by doing so they will pay you to write and publish the book. When a company sponsors a book a special seal is designed and displayed prominently on the book cover. The better the sales potential of the book the bigger the amount the company will be willing to pay to sponsor it. They are basically paying for exposure, that’s why the marketing plan of your book is so important. It’s what you’ll present to the company in order to negotiate the terms for a sale order or potential sponsorship. Once the company accepts your book and agree upon a percentage of sale profits to go to their company, they will also agree to order and X amount of books when it’s published. Not only that but they will help you promote your book. The reason why they will do so is because your book will help their fundraising and raise awareness about their company’s mission.

In a nutshell here is what you do:
• Make a commitment to find a worthy cause
• Be passionate about it
• Find the right company
• Be persistent and know the market
• Prepare a proposal explaining why your book is perfect for their cause
• Make a deal

About the author:

Clary Lopez is the CEO/Founder of Guerrilla Marketers Café, Free Book Promotion site.
She is an author, moderator and publicist. She is preparing to launch her next book, BookPromo Guerrilla Style. You can contact her at guerrilla@clarylopez.com or visit her websites http://guerrilla.clarylopez.com, http://bookhomestead.com and her official author site http://clarylopez.com


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